Like your favorite streaming service, you pay monthly for ongoing access, new information, and ongoing support. And with no long-term commitments, you can pause your membership if you’re taking off for the summer, or stop it altogether when it no longer serves you.

I understand the desire to trim down the number of memberships you subscribe to - which is why I’ve spent a lot of time ensuring that this membership is worth being one of the ones you’ll want to keep!

The need to be marketing your business never ends - if it did, we wouldn’t still be seeing ads for McDonald’s - is there anyone who doesn't already know about the Golden Arches?

Marketing is about staying top of mind with your audience in a crowded marketplace where the rules are always changing, and the Content Marketing Membership is going to be there to help you do just that.

• Writer's block - look to the content prompts for inspiration!

• Creative block - check out the Canva templates and customize them to fit your brand and style!

• Questions about your content plan, strategy, or execution - join the monthly Q&A!

• Wish you had people to bounce ideas around with - chat with the community!

• Training on the latest strategies and updates - those happen at least once per quarter!

• Plus still relevant pre-recorded training you can always return to!

Can you really put a price tag on all that?

If you did, I bet it’d be more than $10/month…

There is so much pressure to do “all the things” when it comes to marketing. You need to blog, have a podcast, create video content for YouTube, and be on every social media platform: posting, stories, and reels, the list goes on and on… right?

Wrong.

The cold hard truth is that you do have to make time for marketing… but you don’t need to do all of the things - especially not all at once.

And when you are ready to do all the things, there are time-saving strategies to help you create the illusion of being everywhere, without marketing 24/7.

The Content Marketing Membership is designed to take the heavy lifting off your shoulders.  Whether you get held up figuring out what to post about, writing the content, or creating photos and/or videos - this system addresses it all so that you can spend less time marketing than you are right now.

I can’t in good conscience say that you’ll get all your week's marketing done in an hour - or make any claims like that… but, if you know that what you’re doing now isn’t working for you, I can confidently say that committing to Content Marketing Membership will make things easier.

This membership and marketing system won't replace your current marketing processes, they’ll integrate with them to make them more efficient.

I created this membership to address the fact that no one (except me, lol) wants to spend all their time marketing. I want to see you succeed, and I know you need marketing to get there.

The membership is robust because it contains the solutions that meet you where you are right now, and it grows with you and responds dynamically to the ever-changing digital marketing landscape.

To avoid overwhelm, our onboarding process will set your focus on the parts of the system that will serve you right now, and regular assessments will guide you through the system as you grow.

The Content Marketing Membership is all about working smarter and not harder - cliche, but true.

So yes, you’ll have time for this, and maybe even enough left over to pick up a new hobby. (I just started crocheting) 

You don’t have to be a “good writer” to be a good marketer. 

What is a good writer anyhow?

• Someone who aced all their essays in high school?

• Someone who is published?

• Someone who writes in “proper” English?

Throw all those ideas in the trash. 

When it comes to writing for your business, you are the BEST writer. Because you have the most knowledge, and the deepest understanding of your business and the audience you serve. Write how you speak and then clean it up a bit. 

I can’t spell and I throw commas around like confetti. But I use Grammarly and sometimes ChatGPT to clean things up for me - and sometimes mistakes still published.

• One time, I wrote/published “god” when I meant to say “dog.”

• I also once used “gentile” instead of “gentle.”

I wish spell check would catch those errors! lol

Speaking of ChatGPT, as a neurodiverse person, I am also a fan of leveraging AI in authentic ways - like helping get ideas into words - and I have a training on that topic in the membership as well.

Long story short - you don’t have to be a “good writer” to succeed with the Content Marketing Membership.

You just have to be you.

You don’t have to do anything you don’t want to do.

Well, except for marketing… you do have to do that.

But, no, you don’t have to post photos of yourself, and you don’t have to record videos.

There may be times when I recommend or encourage you to try something new, but you can successfully execute everything inside of the Content Marketing Membership without selfies and/or videos.

I am a “full-time” marketer now, but it wasn't always that way. When I started my first business it was because I wanted to spend more time with my kids which meant had to figure out how to make marketing work for me and my limited time… and ads weren’t the answer because I could not afford them. 

Once I figured the marketing out for my business, other entrepreneurs I knew started to come to me for advice, and that began the transition to a marketing expert.

“Expert” - that’s a loaded word right!?

Over the past 10 years, I’ve gone from figuring out marketing for myself to being hired by Facebook (before they were Meta). It was actually Facebook who gave me the job title “Facebook Marketing Expert.”

When I left Facebook to return to a life of entrepreneurship, I took the best practices I learned “on the inside” and applied them to real-world experiences so I could learn what worked and why.

I began to recognize a visceral reaction to certain marketing tactics that seemed dishonest and slimy (aka “bro-marketing”), and I’ve dedicated myself to changing the status quo of marketing to reflect a commitment to justice through marketing that is ethical, inclusive, and accessible (aka Just Marketing®).  

This unique approach leverages my expertise in the digital marketing space and my core value of justice.

Back in 2018, I was approached by a political candidate and asked to contribute to their marketing efforts. I remember telling them I’d have to learn about their position on the issues before proceeding, and when I realized we were aligned in our values and vision, I took the job. When she won that election (a Black Democratic woman, in a red state!), I realized that I could use my marketing powers for good. 

If I can share my knowledge and expertise with you through the Content Marketing Membership, it will amplify my impact towards reducing the wage gaps and challenging other systems of oppression. 

Yes, this membership is about marketing - and for me, it’s so much more. 💕

First of all, the commitment to Just Marketing® sets this entire membership apart from others. We prioritize ethics, inclusion, and accessibility through the prompts, strategies, and community. We know that profit is a byproduct of justice and not an end goal in itself. If a strategy “works” but it’s unethical, exclusionary, or inaccessible - we reject it. And we welcome open discussion around what constitutes Just Markeitng® so that we can continue to learn better and do better.

Secondly, with ChatGPT in the game, there is no shortage of access to content prompts - but what’s missing is the strategy and support.

Heck, the first iteration of this membership, Weekly Social Content (WSC) launched in November of 2022. WSC provided content prompts and Canva templates. It was different because it provided weekly accountability and explanations to accompany the content prompts…

I realized that I was only providing the training wheels for content creation - and when my folks were ready to take off the training wheels, I needed to ask myself how this offer could evolve.

The Content Marketing Membership is that evolution.

WSC is no longer the offer - it’s now part of a content marketing system that establishes the habits needed to hit your current marketing goals and set the foundation for long-term success. We’re not just telling you what to post, we’re teaching a system that will generate consistent new ideas for ongoing content creation, and we’re showing you how to create content that will appreciate in value over time.

The content prompts are only part of the puzzle - the training wheels. Use them for as long as you need them, and then when you’re ready to take them off, the Content Marketing Membership will still be there for you!

Short answer: no. 

Though, there are some tools you may find beneficial to pay for as you grow, including:

• Canva - the paid version of Canva allows for most customizations, premium elements, tools, and features that you’re likely to want. That being said, all provided Canva templates include at least one version that is built completely from free elements.

• A project management tool, like Trello - Trello also offers a free version, however, as you grow, you may be tempted by some of the upgraded options.

• Platforms for blogging, podcasting, or hosting a video series - There are free and low-cost ways to tackle these content marketing goals.

Part of my reasoning for keeping this membership low-cost is that I hope it allows you to invest in other tools and platforms as you grow… even though none are necessary for this membership.

First, let’s get clear on what I mean by “personal brand.”

• You don’t need a website that’s YourName.com to be a personal brand.

• You don’t have to “be the face” of the business.

• You don’t have to be an influencer.

• You don’t need a perfect insta-worthy online presence.

• You can be an eCommerce brand, non-profit organization, coach, consultant, or service provider - among other business verticals.

A personal brand is how you choose to promote your business, highlighting your values, expertise, and the qualities that make you distinct.

A personal brand involves:

• Identifying Core Values and Strengths: Understanding what you stand for, what you are passionate about, and what you are exceptionally good at.

• Defining Your Unique Selling Proposition (USP): Determining what sets you apart from others in your field or industry.

• Consistent Messaging: Communicating your brand consistently across various platforms, including social media, personal websites, and professional networks.

• Building an Online Presence: Leveraging digital tools and platforms to showcase your expertise, share your insights, and engage with your audience.

• Networking and Relationships: Building and maintaining relationships that reinforce your brand and expand your influence.

• Authenticity: Being true to yourself and ensuring that your personal brand genuinely reflects who you are and what you value.

Are those things that sound aligned with your vision of marketing?

If so, the Content Marketing Membership is for you.

It’s not the only way to market your business - and I won't even say it’s the best way - because I don’t think there is a one-size-fits-all marketing solution.

However, if you’ve decided to leverage social media marketing as a part of your marketing strategy, the Content Marketing Membership really is the best way. Social media was always meant to be social and marketing as a personal brand is the most effective way for you to show up socially online.

This is a big part of the reason I don’t provide swipe copy or “fill-in-the-blank” templates. I don’t want you to look and sound like anyone else either!

The prompts within Weekly Social Content (WSC) are designed to spark your own ideas and get you writing in your own voice. Remember, this stage is like having training wheels on your bike… keep those training wheels on as long as you need them to get comfortable with creating a variety of content for your business, and then enter Content Expansion to deepen your content creation with topics unique to your brand (and supplement with WSC as needed).

Similarly, when it comes to visuals, the goal is for you to begin with the WSC graphics and customize them to be consistent with your brand so that they don’t look exactly like anyone else… And, as you get more comfortable with Canva, you’ll begin to find the aesthetic that best fits your brand, relying less and less on the templates.

The Content Marketing Membership exists to make things as easy as possible while you learn and navigate the process of establishing a sustainable content marketing system in your business. And, then it becomes your support system as the digital landscape changes and evolves.

If you get in and it’s not what you expected, just let us know within the 7-day refund period!

After the 7-day refund period? We hate having to jump through hoops to cancel something, so we’re committed to making it as easy as possible to cancel.

Please allow 3 business days to process your cancellation. You’ll keep access to the Content Marketing Membership through the end of your current billing cycle.

Creating an accessible and inclusive business is important to me, and I am learning more every day about how to be more accessible and inclusive. 

• All videos are captioned and transcribed. Many are also available via private podcast.

• All images have alt-text, and all Canva templates include pre-written alt-text to make accessibility easier for members.

• In 2023, I received a certification in Equity-Centered Leadership from The Institute for Equity-Centered Coaching and I strive to be equitable in all areas of my business, and life.

If you have specific accessibility needs or questions, please reach out to me at [email protected]. 

You can read all about my mission, vision, values, DEI statement, accessibility statement, leadership philosophy, and find the community agreements for this membership on my website.

Sorry ‘bout that! Send an email to [email protected] and I’ll get your question(s) answered as quickly as possible (often within 2 business days).