Are you a coach, consultant, or service provider who wants to increase your income and impact
- not your expenses -
without compromising your values?
You’re in the right place ⤵️
Are you a coach, consultant, or service provider who wants to increase your income and impact
- not your expenses -
without compromising your values?
You’re in the right place ⤵️
It’s frustrating when nothing seems to be working.
You’re either posting to crickets… or, you’re not posting at all.
And if you’re posting, you’re either talking about the same thing over and over again… or your content is all over the place, with no focus.
Either way, you’re definitely not seeing any return on the time you’re spending trying to make marketing work for you.
You opted in for (or bought) a collection of content prompts and/or Canva templates that promised to make marketing effortless… Let me guess, they’re collecting dust, lost in the abyss of file folders on your overcrowded desktop.
You’re a member of a handful (at least) of business/marketing-related Facebook groups - but your questions seem to go unanswered. And if someone does reply, it always feels like a pitch is right around the corner.
You don’t have the time or money for big digital courses, and let’s be honest, you’ve taken more than one marketing course that promised to be “the one,” and yet here you are…
Still on the bus.
You needed marketing support, like, yesterday.
And you really need it to work this time.
Even if…
⏳
💵
🔥
What if marketing was the catalyst to fulfilling your mission…
Instead of a necessary evil.
What if marketing empowered your business growth…
Instead of being a constant struggle.
What if marketing fueled the excitement you have for your business…
Instead of draining all of your energy.
It’s not complicated, time-consuming, or expensive. But, it does take some time to familiarize yourself with each piece of the system. Once you master one step, you move on to the next. In time, we’ll build your sustainable marketing system together.
That’s unique for each person - but what makes this system unique is that it’s structured so that you’re marketing as you grow... you don’t have to wait until you’ve built your website, batched any given number of podcast episodes, or even built out your first (or next) offer!
You’re not going to get any generic ChatGPT-esque marketing advice here. I’ve been creating digital content for over a decade, within various business verticals, and I keep my finger on the pulse of digital marketing developments so you don’t have to.
My signature approach to marketing is Just Marketing®
Because the status quo of marketing is inherently unjust and we’re not here for that sh*t.
Putting people before profit will increase your profitability - so you won't find any false scarcity, fake urgency, or any other sketchy marketing tactics around here...
Joining the Content Marketing Membership is the first step towards getting comfortable and confident with marketing that’s aligned with your values… even if you think you hate marketing, aren’t creative, or have ‘failed’ before…
Think of this as your content marketing training wheels.
For when you're ready to take the training wheels off.
We're taking a manageable approach to getting comfortable with content creation and building our social media marketing strategy - one week at a time.
Each week, you'll open an email that offers accountability to schedule next week's social content, with 7 writing prompts, and graphic templates.
These aren’t willy-nilly prompts either. They've been specifically selected to:
Attract Your Ideal Audience
Build Relationships
Grow Your Business
There are four general categories of prompts included within Weekly Social Content. Each plays an important role in your content marketing strategy.
Engagement prompts are designed to attract your ideal audience and begin conversations.
Building Awareness.
Educational prompts provide value to your audience and prospects.
Building Trust.
Credibility prompts establish your expertise, and set you apart from others.
Building Authority.
Promotional prompts are focused on growing your business in an ethical way. Increasing Sales.
Getting the foundations set up is the hardest part - but Weekly Social Content makes it as easy as humanly possible.
Weekly Social Content is designed to get (or keep) your social media marketing going while we’re building your unique content marketing strategy and plan.
Being self-paced, you’re in charge of when to take the next step - and if you need assistance, we’ve built-in assessments and recommendations to guide you, plus you can ask in the community or at our next live Q&A (more about that soon!).
[$25 value per week]
Your new content marketing strategy includes three types of content.
Each serves a distinct purpose and, together, they create a holistic approach that covers the entire customer lifecycle:
Awareness (Featured Content)
Engagement (Core Content)
Conversion (Promotional Content)
Awareness
(Featured Content)
Engagement
(Core Content)
Conversion
(Promotional Content)
Track #1: Core Content
(Taught live: August, 2024)
Showcase your expertise and build trust and credibility
Keep your audience engaged and coming back for more.
Make it easier for potential customers to find you organically.
Track #2: Featured Content
(Taught live: October, 2024)
Expand your reach beyond your existing audience.
Enhance your credibility and authority with social proof.
Lay the foundation for collaborative partnerships and opportunities.
Track #3: Promotional Content
(Taught live: December, 2024)
Position your offers to appeal to the prospects that need them most.
Communicate clearly with folks at various stages of the customer journey.
Increase your impact and income - without compromising your values.
This system is all about working smarter and not harder, and while you may feel some overwhelm creeping in…
Remember that these resources are meant to grow with you and provide support at every stage of your content marketing journey.
[$100 value per track]
We’ve built a robust membership and we don’t want you getting overwhelmed as soon as you join (that’d be counter-productive)!
Our automated onboarding process will guide you through the resources available to you inside the Content Marketing Membership including foundational trainings on:
Goals and Expectations
Content Types
Creating Your Content Calendar
Building a Content Vault with the free version of Trello
Customizing with the free version of Canva
An introduction to scheduling tools
These trainings are short and sweet and they include captions and transcriptions to make them easy to consume.
[$100 value]
Once per month, we’ll hang out for an hour or so and I’ll answer any questions you have about content marketing. You can also submit questions in advance if you’re not able to make it live.
Replays are captioned, transcribed, and time-stamped, often within 2 business days.
[$100 value per call]
At least once a quarter, a paid expert comes in to teach us something content or marketing-related. These are live and you can also submit questions ahead of time.
Examples include:
Search Optimization
Podcasting
Email Marketing
List Building
and more...
Replays are captioned, transcribed, and time-stamped, often within 2 business days.
[$300+ value]
We offer a private community platform for all members of the Content Marketing Membership to ask questions, get support, and find future collaboration partners (aka biz besties).
[Priceless!]
Yesterday morning I was feeling completely blocked. I had no idea what I was going to talk about. And now it's all mapped out. Thank you!
The hardest part of content marketing for most people is figuring out what to say.
The next hardest part, is figuring out how to say it in a way that people will see it, engage with it, and take action.
This is where knowing the social media copy equation becomes beneficial...
Hook + Content + CTA = Social Media Copy SUCCESS!
Each post should start with an attention-grabbing hook, and end with a compelling call to action.
This resource includes over 100 swipeable hooks and 95+ swipeable calls-to-action - in addition to training on best practices.
I can't get enough of bonuses - even this bonus has a bonus!
I'm also including a replay of a training on leveraging ChatGPT (the free version) to assist with making content creation easier.
Notice, I didn't say "do it for you."
If you’re already a strong writer, ChatGPT will likely slow you down… but if you struggle, ChatGPT can be an incredible tool!
[$300 value]
As business owners, we can use our platforms for good or evil - and if you’re here, I’m willing to bet you’re all about making positive change.
Incorporating diverse and inclusive holidays into our marketing strategy isn’t just about showing love for all humans (although that's pretty important too), it's about connecting with a wider audience and building real relationships with our followers.
So let's turn up the volume on diversity and inclusion, and make sure our platforms are a place where everyone feels seen and celebrated!
The Diverse & Inclusive Holiday resource includes a PDF that’s updated annually.
COMING SOON: Canva templates to accompany each of the 400+ holidays.
[$500 value]
As a former Facebook employee, I have a lot of experience with Facebook as a social media platform. This is where I introduce you to:
The Algorithm
Best Practices
Personal Profile
Business Page
Facebook Groups
Facebook and Instagram Ads
Tips for keeping your assets safe from hackers
All things that you should know about if you’re leveraging the platform as part of your marketing strategy.
I also share the EIEIO Marketing Framework - 5 things you should keep in mind every time you’re on social media:
Engage your ideal audience and build brand awareness
Interact with other accounts to expand your network.
Educate and/or entertain to build trust and rapport; providing value at every touchpoint.
Influence purchase decisions using ethical, inclusive, and accessible strategies.
Optimize and scale your marketing efforts so that you’re spending less time making the biggest impact possible.
And I’ve gathered trainings from other social media experts I know and trust, including:
[$500 value]
I’ve brought together the smartest marketers I know to help you optimize your website. Let us show you how to set up your website so it makes money without:
Being an IT or CSS Expert
Burning yourself out
Wasting money and effort on assets that don’t work
We’ll show you the exact strategies that will get you found, build relationships, and attract users to your website - and turn your shiny new website into the money-making machine that it was always meant to be.
[$300 value]
Short-form video, like Instagram Reels or TikToks, can either be a source of fun and excitement, or complete and utter dread.
Friendly reminder that you don’t have to do anything you don't want to do… and if you take the time to get to the bottom of what feels misaligned for you, there may be ways to leverage it that will feel good - if you want to.
I went through a phase of Reel love and documented the Reels I created and then unpacked the strategy and recommendations.
You don’t have to scroll endlessly looking for the business trends - I’ve got over 90 in one place for you to browse.
But aren't trends dynamic? So content recorded way-back-when isn’t really relevant now?
One thing that I’ve noticed about Reels is that while new trends are certainly always popping up, it’s common for old trends to make a comeback.
If nothing else, these step-by-step prompts and trainings will get you comfortable with this unique type of content!
[$500 value]
Short-form video, like Instagram Reels or TikToks, can either be a source of fun and excitement, or complete and utter dread.
Friendly reminder that you don’t have to do anything you don't want to do… and if you take the time to get to the bottom of what feels misaligned for you, there may be ways to leverage it that will feel good - if you want to.
I went through a phase of Reel love and documented the Reels I created and then unpacked the strategy and recommendations.
You don’t have to scroll endlessly looking for the business trends - I’ve got over 90 in one place for you to browse.
But aren't trends dynamic? So content recorded way-back-when isn’t really relevant now?
One thing that I’ve noticed about Reels is that while new trends are certainly always popping up, it’s common for old trends to make a comeback.
If nothing else, these step-by-step prompts and trainings will get you comfortable with this unique type of content!
[$500 value]
Inspiration is one of the categories of Engagement Prompts, found in Weekly Social Content. They’re quotes.
Quotes are only a small part of your overall strategy. However, they’re great when you need something quick and easy to post, or if you don’t jive with an inspirational post within Weekly Social Content - this gives you options.
The bank includes a growing number of quotes (18+) styled on Canva templates that are easily customizable to your brand colors and style.
[$100+ value]
Katherine K.
When I started my first business I knew nothing about marketing, but I knew I had to do it.
Because I didn’t know better I followed “experts,” like that guy who shares my last name (no relation).
I followed the scripts and built the funnels.
It felt gross and I hated it, but I justified that it might just be a necessary evil…
Turns out there is absolutely nothing necessary about it!
That’s right - You don’t have to post on every social media platform, send daily emails, have countdown timers for every offer, manipulate and deceive… none of that!
You can show up authentically online while centering your values.
You can post infrequently. It can be messy.
As you go and as you grow, you’ll get stronger and more consistent.
The biggest mistake I see folks making is they don’t start marketing because they can’t commit to the unrealistic expectations they think are necessary for success.
Or, they start strong and then a hiccup happens and they struggle to get going again.
Marketing Expert & Content Coach
Founder, Just Marketing®
That’s why I created the Content Marketing Membership.
Because I know you need a system that aligns with your values and makes money - even when life gets really lifey.
A collection of content prompts and Canva templates isn’t enough.
A course for content creation isn’t enough.
A Facebook group (or other community) isn’t enough.
But all of these things - together - plus some group coaching?!
Now we’re on to something!
Kristen M.
You want to market your business more consistently, but you don’t have a lot of money to invest right now.
You are tired of staring at blank Google Docs… you just don't know what to share online that others would find interesting.
You are already posting content but it feels repetitive and “all over the place.” Plus, no one seems to be listening.
Leading with your values and compassion for your audience is of the utmost importance to you.
You’re ready to get organized with a marketing plan that is sustainable (doesn't require a lot of time or money) and profitable.
Spending any type of money right now would hurt your family. Small purchases add up - I get it - and the Content Marketing Membership will still be here when you are ready.
Your number one concern is the bottom line and ensuring you get an ROI, no tactics are off-limits if they convert.
You hope DEI is abolished, refuse to use they/them pronouns, and/or believe the law should enforce your religious beliefs onto others. We won't get along.
You don’t want to do the work. What you really want is someone to do it for you. I can do that, but this offer isn’t the one for you… Packages range from $1500-5000+/month. [LEARN MORE]
I know this is "worth more" than $10/month.
It's also about more than the $10/month.
So many people I want to help can’t afford my one-on-one services (yet), and I totally get it…
I remember the struggles of trying to figure out how to market my first businesses so that I could contribute to my household income and stay home with my kids.
And I also remember, years later, working at Facebook, and getting to chat with a really cool business owner who I knew I could help, but Facebook told me she wasn’t spending enough and I could only have one call with her.
And (as far as my business goes) I know that if I offer huge value at this relatively small price, I can help tons of people, and each $10 contribution will add up, allowing me to keep making this membership even better for everyone involved.
I want this to be an easy "yes" - and then I want it to deliver so hard that you stick around for a long time - for the ongoing support and the community.
This is my way of doing that.
When you join, you’ve got 7 days to decide if this membership is right for you.
If within those 7 days, you realize the Content Marketing Membership isn’t delivering on its promises, simply send an email to [email protected], and I will refund you.
Easy peasy 🍋
Like your favorite streaming service, you pay monthly for ongoing access, new information, and ongoing support. And with no long-term commitments, you can pause your membership if you’re taking off for the summer, or stop it altogether when it no longer serves you.
I understand the desire to trim down the number of memberships you subscribe to - which is why I’ve spent a lot of time ensuring that this membership is worth being one of the ones you’ll want to keep!
The need to be marketing your business never ends - if it did, we wouldn’t still be seeing ads for McDonald’s - is there anyone who doesn't already know about the Golden Arches?
Marketing is about staying top of mind with your audience in a crowded marketplace where the rules are always changing, and the Content Marketing Membership is going to be there to help you do just that.
Writer's block - look to the content prompts for inspiration!
Creative block - check out the Canva templates and customize them to fit your brand and style!
Questions about your content plan, strategy, or execution - join the monthly Q&A!
Wish you had people to bounce ideas around with - chat with the community!
Training on the latest strategies and updates - those happen at least once per quarter!
Plus still relevant pre-recorded training you can always return to!
Can you really put a price tag on all that?
If you did, I bet it’d be more than $10/month…
There is so much pressure to do “all the things” when it comes to marketing. You need to blog, have a podcast, create video content for YouTube, and be on every social media platform: posting, stories, and reels, the list goes on and on… right?
Wrong.
The cold hard truth is that you do have to make time for marketing… but you don’t need to do all of the things - especially not all at once.
And when you are ready to do all the things, there are time-saving strategies to help you create the illusion of being everywhere, without marketing 24/7.
The Content Marketing Membership is designed to take the heavy lifting off your shoulders. Whether you get held up figuring out what to post about, writing the content, or creating photos and/or videos - this system addresses it all so that you can spend less time marketing than you are right now.
I can’t in good conscience say that you’ll get all your week's marketing done in an hour - or make any claims like that… but, if you know that what you’re doing now isn’t working for you, I can confidently say that committing to Content Marketing Membership will make things easier.
This membership and marketing system won't replace your current marketing processes, they’ll integrate with them to make them more efficient.
I created this membership to address the fact that no one (except me, lol) wants to spend all their time marketing. I want to see you succeed, and I know you need marketing to get there.
The membership is robust because it contains the solutions that meet you where you are right now, and it grows with you and responds dynamically to the ever-changing digital marketing landscape.
To avoid overwhelm, our onboarding process will set your focus on the parts of the system that will serve you right now, and regular assessments will guide you through the system as you grow.
The Content Marketing Membership is all about working smarter and not harder - cliche, but true.
So yes, you’ll have time for this, and maybe even enough left over to pick up a new hobby. (I just started crocheting)
You don’t have to be a “good writer” to be a good marketer.
What is a good writer anyhow?
Someone who aced all their essays in high school?
Someone who is published?
Someone who writes in “proper” English?
Throw all those ideas in the trash.
When it comes to writing for your business, you are the BEST writer. Because you have the most knowledge, and the deepest understanding of your business and the audience you serve. Write how you speak and then clean it up a bit.
I can’t spell and I throw commas around like confetti. But I use Grammarly and sometimes ChatGPT to clean things up for me - and sometimes mistakes still published.
One time, I wrote/published “god” when I meant to say “dog.”
I also once used “gentile” instead of “gentle.”
I wish spell check would catch those errors! lol
Speaking of ChatGPT, as a neurodiverse person, I am also a fan of leveraging AI in authentic ways - like helping get ideas into words - and I have a training on that topic in the membership as well.
Long story short - you don’t have to be a “good writer” to succeed with the Content Marketing Membership.
You just have to be you.
You don’t have to do anything you don’t want to do.
Well, except for marketing… you do have to do that.
But, no, you don’t have to post photos of yourself, and you don’t have to record videos.
There may be times when I recommend or encourage you to try something new, but you can successfully execute everything inside of the Content Marketing Membership without selfies and/or videos.
I am a “full-time” marketer now, but it wasn't always that way. When I started my first business it was because I wanted to spend more time with my kids which meant had to figure out how to make marketing work for me and my limited time… and ads weren’t the answer because I could not afford them.
Once I figured the marketing out for my business, other entrepreneurs I knew started to come to me for advice, and that began the transition to a marketing expert.
“Expert” - that’s a loaded word right!?
Over the past 10 years, I’ve gone from figuring out marketing for myself to being hired by Facebook (before they were Meta). It was actually Facebook who gave me the job title “Facebook Marketing Expert.”
When I left Facebook to return to a life of entrepreneurship, I took the best practices I learned “on the inside” and applied them to real-world experiences so I could learn what worked and why.
I began to recognize a visceral reaction to certain marketing tactics that seemed dishonest and slimy (aka “bro-marketing”), and I’ve dedicated myself to changing the status quo of marketing to reflect a commitment to justice through marketing that is ethical, inclusive, and accessible (aka Just Marketing®).
This unique approach leverages my expertise in the digital marketing space and my core value of justice.
Back in 2018, I was approached by a political candidate and asked to contribute to their marketing efforts. I remember telling them I’d have to learn about their position on the issues before proceeding, and when I realized we were aligned in our values and vision, I took the job. When she won that election (a Black Democratic woman, in a red state!), I realized that I could use my marketing powers for good.
If I can share my knowledge and expertise with you through the Content Marketing Membership, it will amplify my impact towards reducing the wage gaps and challenging other systems of oppression.
Yes, this membership is about marketing - and for me, it’s so much more. 💕
First of all, the commitment to Just Marketing® sets this entire membership apart from others. We prioritize ethics, inclusion, and accessibility through the prompts, strategies, and community. We know that profit is a byproduct of justice and not an end goal in itself. If a strategy “works” but it’s unethical, exclusionary, or inaccessible - we reject it. And we welcome open discussion around what constitutes Just Markeitng® so that we can continue to learn better and do better.
Secondly, with ChatGPT in the game, there is no shortage of access to content prompts - but what’s missing is the strategy and support.
Heck, the first iteration of this membership, Weekly Social Content (WSC) launched in November of 2022. WSC provided content prompts and Canva templates. It was different because it provided weekly accountability and explanations to accompany the content prompts…
I realized that I was only providing the training wheels for content creation - and when my folks were ready to take off the training wheels, I needed to ask myself how this offer could evolve.
The Content Marketing Membership is that evolution.
WSC is no longer the offer - it’s now part of a content marketing system that establishes the habits needed to hit your current marketing goals and set the foundation for long-term success. We’re not just telling you what to post, we’re teaching a system that will generate consistent new ideas for ongoing content creation, and we’re showing you how to create content that will appreciate in value over time.
The content prompts are only part of the puzzle - the training wheels. Use them for as long as you need them, and then when you’re ready to take them off, the Content Marketing Membership will still be there for you!
Short answer: no.
Though, there are some tools you may find beneficial to pay for as you grow, including:
Canva - the paid version of Canva allows for most customizations, premium elements, tools, and features that you’re likely to want. That being said, all provided Canva templates include at least one version that is built completely from free elements.
A project management tool, like Trello - Trello also offers a free version, however, as you grow, you may be tempted by some of the upgraded options.
Platforms for blogging, podcasting, or hosting a video series - There are free and low-cost ways to tackle these content marketing goals.
Part of my reasoning for keeping this membership low-cost is that I hope it allows you to invest in other tools and platforms as you grow… even though none are necessary for this membership.
First, let’s get clear on what I mean by “personal brand.”
You don’t need a website that’s YourName.com to be a personal brand.
You don’t have to “be the face” of the business.
You don’t have to be an influencer.
You don’t need a perfect insta-worthy online presence.
You can be an eCommerce brand, non-profit organization, coach, consultant, or service provider - among other business verticals.
A personal brand is how you choose to promote your business, highlighting your values, expertise, and the qualities that make you distinct.
A personal brand involves:
Identifying Core Values and Strengths: Understanding what you stand for, what you are passionate about, and what you are exceptionally good at.
Defining Your Unique Selling Proposition (USP): Determining what sets you apart from others in your field or industry.
Consistent Messaging: Communicating your brand consistently across various platforms, including social media, personal websites, and professional networks.
Building an Online Presence: Leveraging digital tools and platforms to showcase your expertise, share your insights, and engage with your audience.
Networking and Relationships: Building and maintaining relationships that reinforce your brand and expand your influence.
Authenticity: Being true to yourself and ensuring that your personal brand genuinely reflects who you are and what you value.
Are those things that sound aligned with your vision of marketing?
If so, the Content Marketing Membership is for you.
It’s not the only way to market your business - and I won't even say it’s the best way - because I don’t think there is a one-size-fits-all marketing solution.
However, if you’ve decided to leverage social media marketing as a part of your marketing strategy, the Content Marketing Membership really is the best way. Social media was always meant to be social and marketing as a personal brand is the most effective way for you to show up socially online.
This is a big part of the reason I don’t provide swipe copy or “fill-in-the-blank” templates. I don’t want you to look and sound like anyone else either!
The prompts within Weekly Social Content (WSC) are designed to spark your own ideas and get you writing in your own voice. Remember, this stage is like having training wheels on your bike… keep those training wheels on as long as you need them to get comfortable with creating a variety of content for your business, and then enter Content Expansion to deepen your content creation with topics unique to your brand (and supplement with WSC as needed).
Similarly, when it comes to visuals, the goal is for you to begin with the WSC graphics and customize them to be consistent with your brand so that they don’t look exactly like anyone else… And, as you get more comfortable with Canva, you’ll begin to find the aesthetic that best fits your brand, relying less and less on the templates.
The Content Marketing Membership exists to make things as easy as possible while you learn and navigate the process of establishing a sustainable content marketing system in your business. And, then it becomes your support system as the digital landscape changes and evolves.
If you get in and it’s not what you expected, just let us know within the 7-day refund period!
After the 7-day refund period? We hate having to jump through hoops to cancel something, so we’re committed to making it as easy as possible to cancel.
Please allow 3 business days to process your cancellation. You’ll keep access to the Content Marketing Membership through the end of your current billing cycle.
Creating an accessible and inclusive business is important to me, and I am learning more every day about how to be more accessible and inclusive.
All videos are captioned and transcribed. Many are also available via private podcast.
All images have alt-text, and all Canva templates include pre-written alt-text to make accessibility easier for members.
In 2023, I received a certification in Equity-Centered Leadership from The Institute for Equity-Centered Coaching and I strive to be equitable in all areas of my business, and life.
If you have specific accessibility needs or questions, please reach out to me at [email protected].
You can read all about my mission, vision, values, DEI statement, accessibility statement, leadership philosophy, and find the community agreements for this membership on my website.
Sorry ‘bout that! Send an email to [email protected] and I’ll get your question(s) answered as quickly as possible (often within 2 business days).
Like your favorite streaming service, you pay monthly for ongoing access, new information, and ongoing support. And with no long-term commitments, you can pause your membership if you’re taking off for the summer, or stop it altogether when it no longer serves you.
I understand the desire to trim down the number of memberships you subscribe to - which is why I’ve spent a lot of time ensuring that this membership is worth being one of the ones you’ll want to keep!
The need to be marketing your business never ends - if it did, we wouldn’t still be seeing ads for McDonald’s - is there anyone who doesn't already know about the Golden Arches?
Marketing is about staying top of mind with your audience in a crowded marketplace where the rules are always changing, and the Content Marketing Membership is going to be there to help you do just that.
Writer's block - look to the content prompts for inspiration!
Creative block - check out the Canva templates and customize them to fit your brand and style!
Questions about your content plan, strategy, or execution - join the monthly Q&A!
Wish you had people to bounce ideas around with - chat with the community!
Training on the latest strategies and updates - those happen at least once per quarter!
Plus still relevant pre-recorded training you can always return to!
Can you really put a price tag on all that?
If you did, I bet it’d be more than $10/month…
There is so much pressure to do “all the things” when it comes to marketing. You need to blog, have a podcast, create video content for YouTube, and be on every social media platform: posting, stories, and reels, the list goes on and on… right?
Wrong.
The cold hard truth is that you do have to make time for marketing… but you don’t need to do all of the things - especially not all at once.
And when you are ready to do all the things, there are time-saving strategies to help you create the illusion of being everywhere, without marketing 24/7.
The Content Marketing Membership is designed to take the heavy lifting off your shoulders. Whether you get held up figuring out what to post about, writing the content, or creating photos and/or videos - this system addresses it all so that you can spend less time marketing than you are right now.
I can’t in good conscience say that you’ll get all your week's marketing done in an hour - or make any claims like that… but, if you know that what you’re doing now isn’t working for you, I can confidently say that committing to Content Marketing Membership will make things easier.
This membership and marketing system won't replace your current marketing processes, they’ll integrate with them to make them more efficient.
I created this membership to address the fact that no one (except me, lol) wants to spend all their time marketing. I want to see you succeed, and I know you need marketing to get there.
The membership is robust because it contains the solutions that meet you where you are right now, and it grows with you and responds dynamically to the ever-changing digital marketing landscape.
To avoid overwhelm, our onboarding process will set your focus on the parts of the system that will serve you right now, and regular assessments will guide you through the system as you grow.
The Content Marketing Membership is all about working smarter and not harder - cliche, but true.
So yes, you’ll have time for this, and maybe even enough left over to pick up a new hobby. (I just started crocheting)
You don’t have to be a “good writer” to be a good marketer.
What is a good writer anyhow?
Someone who aced all their essays in high school?
Someone who is published?
Someone who writes in “proper” English?
Throw all those ideas in the trash.
When it comes to writing for your business, you are the BEST writer. Because you have the most knowledge, and the deepest understanding of your business and the audience you serve. Write how you speak and then clean it up a bit.
I can’t spell and I throw commas around like confetti. But I use Grammarly and sometimes ChatGPT to clean things up for me - and sometimes mistakes still published.
One time, I wrote/published “god” when I meant to say “dog.”
I also once used “gentile” instead of “gentle.”
I wish spell check would catch those errors! lol
Speaking of ChatGPT, as a neurodiverse person, I am also a fan of leveraging AI in authentic ways - like helping get ideas into words - and I have a training on that topic in the membership as well.
Long story short - you don’t have to be a “good writer” to succeed with the Content Marketing Membership.
You just have to be you.
You don’t have to do anything you don’t want to do.
Well, except for marketing… you do have to do that.
But, no, you don’t have to post photos of yourself, and you don’t have to record videos.
There may be times when I recommend or encourage you to try something new, but you can successfully execute everything inside of the Content Marketing Membership without selfies and/or videos.
I am a “full-time” marketer now, but it wasn't always that way. When I started my first business it was because I wanted to spend more time with my kids which meant had to figure out how to make marketing work for me and my limited time… and ads weren’t the answer because I could not afford them.
Once I figured the marketing out for my business, other entrepreneurs I knew started to come to me for advice, and that began the transition to a marketing expert.
“Expert” - that’s a loaded word right!?
Over the past 10 years, I’ve gone from figuring out marketing for myself to being hired by Facebook (before they were Meta). It was actually Facebook who gave me the job title “Facebook Marketing Expert.”
When I left Facebook to return to a life of entrepreneurship, I took the best practices I learned “on the inside” and applied them to real-world experiences so I could learn what worked and why.
I began to recognize a visceral reaction to certain marketing tactics that seemed dishonest and slimy (aka “bro-marketing”), and I’ve dedicated myself to changing the status quo of marketing to reflect a commitment to justice through marketing that is ethical, inclusive, and accessible (aka Just Marketing®).
This unique approach leverages my expertise in the digital marketing space and my core value of justice.
Back in 2018, I was approached by a political candidate and asked to contribute to their marketing efforts. I remember telling them I’d have to learn about their position on the issues before proceeding, and when I realized we were aligned in our values and vision, I took the job. When she won that election (a Black Democratic woman, in a red state!), I realized that I could use my marketing powers for good.
If I can share my knowledge and expertise with you through the Content Marketing Membership, it will amplify my impact towards reducing the wage gaps and challenging other systems of oppression.
Yes, this membership is about marketing - and for me, it’s so much more. 💕
First of all, the commitment to Just Marketing® sets this entire membership apart from others. We prioritize ethics, inclusion, and accessibility through the prompts, strategies, and community. We know that profit is a byproduct of justice and not an end goal in itself. If a strategy “works” but it’s unethical, exclusionary, or inaccessible - we reject it. And we welcome open discussion around what constitutes Just Markeitng® so that we can continue to learn better and do better.
Secondly, with ChatGPT in the game, there is no shortage of access to content prompts - but what’s missing is the strategy and support.
Heck, the first iteration of this membership, Weekly Social Content (WSC) launched in November of 2022. WSC provided content prompts and Canva templates. It was different because it provided weekly accountability and explanations to accompany the content prompts…
I realized that I was only providing the training wheels for content creation - and when my folks were ready to take off the training wheels, I needed to ask myself how this offer could evolve.
The Content Marketing Membership is that evolution.
WSC is no longer the offer - it’s now part of a content marketing system that establishes the habits needed to hit your current marketing goals and set the foundation for long-term success. We’re not just telling you what to post, we’re teaching a system that will generate consistent new ideas for ongoing content creation, and we’re showing you how to create content that will appreciate in value over time.
The content prompts are only part of the puzzle - the training wheels. Use them for as long as you need them, and then when you’re ready to take them off, the Content Marketing Membership will still be there for you!
Short answer: no.
Though, there are some tools you may find beneficial to pay for as you grow, including:
Canva - the paid version of Canva allows for most customizations, premium elements, tools, and features that you’re likely to want. That being said, all provided Canva templates include at least one version that is built completely from free elements.
A project management tool, like Trello - Trello also offers a free version, however, as you grow, you may be tempted by some of the upgraded options.
Platforms for blogging, podcasting, or hosting a video series - There are free and low-cost ways to tackle these content marketing goals.
Part of my reasoning for keeping this membership low-cost is that I hope it allows you to invest in other tools and platforms as you grow… even though none are necessary for this membership.
First, let’s get clear on what I mean by “personal brand.”
You don’t need a website that’s YourName.com to be a personal brand.
You don’t have to “be the face” of the business.
You don’t have to be an influencer.
You don’t need a perfect insta-worthy online presence.
You can be an eCommerce brand, non-profit organization, coach, consultant, or service provider - among other business verticals.
A personal brand is how you choose to promote your business, highlighting your values, expertise, and the qualities that make you distinct.
A personal brand involves:
Identifying Core Values and Strengths: Understanding what you stand for, what you are passionate about, and what you are exceptionally good at.
Defining Your Unique Selling Proposition (USP): Determining what sets you apart from others in your field or industry.
Consistent Messaging: Communicating your brand consistently across various platforms, including social media, personal websites, and professional networks.
Building an Online Presence: Leveraging digital tools and platforms to showcase your expertise, share your insights, and engage with your audience.
Networking and Relationships: Building and maintaining relationships that reinforce your brand and expand your influence.
Authenticity: Being true to yourself and ensuring that your personal brand genuinely reflects who you are and what you value.
Are those things that sound aligned with your vision of marketing?
If so, the Content Marketing Membership is for you.
It’s not the only way to market your business - and I won't even say it’s the best way - because I don’t think there is a one-size-fits-all marketing solution.
However, if you’ve decided to leverage social media marketing as a part of your marketing strategy, the Content Marketing Membership really is the best way. Social media was always meant to be social and marketing as a personal brand is the most effective way for you to show up socially online.
This is a big part of the reason I don’t provide swipe copy or “fill-in-the-blank” templates. I don’t want you to look and sound like anyone else either!
The prompts within Weekly Social Content (WSC) are designed to spark your own ideas and get you writing in your own voice. Remember, this stage is like having training wheels on your bike… keep those training wheels on as long as you need them to get comfortable with creating a variety of content for your business, and then enter Content Expansion to deepen your content creation with topics unique to your brand (and supplement with WSC as needed).
Similarly, when it comes to visuals, the goal is for you to begin with the WSC graphics and customize them to be consistent with your brand so that they don’t look exactly like anyone else… And, as you get more comfortable with Canva, you’ll begin to find the aesthetic that best fits your brand, relying less and less on the templates.
The Content Marketing Membership exists to make things as easy as possible while you learn and navigate the process of establishing a sustainable content marketing system in your business. And, then it becomes your support system as the digital landscape changes and evolves.
If you get in and it’s not what you expected, just let us know within the 7-day refund period!
After the 7-day refund period? We hate having to jump through hoops to cancel something, so we’re committed to making it as easy as possible to cancel.
Please allow 3 business days to process your cancellation. You’ll keep access to the Content Marketing Membership through the end of your current billing cycle.
Creating an accessible and inclusive business is important to me, and I am learning more every day about how to be more accessible and inclusive.
All videos are captioned and transcribed. Many are also available via private podcast.
All images have alt-text, and all Canva templates include pre-written alt-text to make accessibility easier for members.
In 2023, I received a certification in Equity-Centered Leadership from The Institute for Equity-Centered Coaching and I strive to be equitable in all areas of my business, and life.
If you have specific accessibility needs or questions, please reach out to me at [email protected].
You can read all about my mission, vision, values, DEI statement, accessibility statement, leadership philosophy, and find the community agreements for this membership on my website.
Sorry ‘bout that! Send an email to [email protected] and I’ll get your question(s) answered as quickly as possible (often within 2 business days).